Case Study

CMO Cockpit

AI-Powered Marketing Intelligence Platform

I designed and built a cloud-hosted platform that connects 30+ marketing data sources, processes them through 90+ AI-powered tools, and delivers real-time intelligence through an interactive dashboard - replacing weeks of manual reporting with instant, actionable insights.

Built from scratch • Live in production • Powering real business decisions

New: Read the full Enhanced CMO article →

The Problem

The Challenge

Fragmented Data

Marketing data scattered across 30+ platforms - Google Analytics, HubSpot, LinkedIn, Chargebee, Google Ads, SEO tools - each requiring manual login and export.

Slow Decision-Making

Weekly reports took hours to compile. By the time insights reached stakeholders, the data was already stale.

No Single Source of Truth

Different teams used different numbers. No unified view of brand health, pipeline, revenue, and digital performance.

How It Works

The Solution

DATA SOURCES (30+)

GA4 GSC HubSpot LinkedIn Chargebee Google Ads YouTube Trustpilot G2 Reddit Clarity Lighthouse SSL Labs CrUX

AI ORCHESTRATOR (MCP Server)

90+ tools • OAuth 2.1 • Real-time processing • Natural Language • Trend Detection

REAL-TIME DASHBOARD (7 Tabs)

Overview Products Sales Brand SEO Tech

Automated collection • Scheduled alerts • AI-assisted workflows

Features

What It Does

Revenue Intelligence

Real-time ARR, MRR, churn tracking from billing APIs. Pipeline visibility from CRM. Full revenue health at a glance.

Brand Health Monitoring

Aggregated sentiment from Google Reviews, Trustpilot, G2, Glassdoor. AI-powered auto-reply workflows for review management.

SEO Command Center

Rankings, impressions, clicks across multiple websites. Core Web Vitals, SSL monitoring, uptime tracking - all automated.

Content & Social Analytics

LinkedIn post performance, YouTube engagement, content gap analysis. Understand what resonates and what to produce next.

Competitive Intelligence

Google Trends, Reddit mentions, Wikipedia citations, news monitoring via GDELT. Stay ahead of market shifts.

AI-Powered Analysis

90+ MCP tools accessible via natural language. Any marketing question answered in seconds, not hours. From data to decision instantly.

For the Tech-Curious

Under the Hood

Backend

Node.js TypeScript Python / Flask SQLite (62 tables) APScheduler

AI / ML

Model Context Protocol (MCP) OAuth 2.1 Google NLP Anthropic Claude RAG Engine

Infrastructure

Ubuntu VPS nginx Docker PM2 Let's Encrypt SSL GitHub Actions CI/CD

APIs Integrated (30+)

Google Analytics 4 Search Console Google Ads YouTube Google Places Google Trends CrUX Google NLP HubSpot LinkedIn Marketing Chargebee Trustpilot Microsoft Clarity Lighthouse Bing Webmaster Brevo GDELT Reddit Wikipedia SSL Labs

Architecture

Microservices Orchestrator + Dashboard + Sidecar CI/CD via GitHub Actions Nx Monorepo

This is not a mockup. The platform is live, processing real data, and powering real business decisions every day.

Results

The Impact

From Hours to Seconds

What took a marketing team hours of manual data gathering now happens automatically, every day at 2am.

Single Source of Truth

One dashboard, 7 tabs, 62 database tables - every marketing KPI in one place. No more conflicting spreadsheets.

AI-Native Workflow

Ask any marketing question in natural language. The AI orchestrator routes it to the right tool and returns the answer.

Want to know more about how I built this?

I'm always happy to discuss architecture decisions, AI strategy, and what it takes to turn fragmented marketing data into real-time intelligence.

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