Frederic Bescond

Chief Marketing Officer — Witivio (AI powered solutions in Microsoft 365)

October 2025 to Present

Leading global marketing and go-to-market strategy within the Microsoft 365 ecosystem. Managing and supporting a multidisciplinary marketing team fostering autonomy, collaboration, and a strong culture of performance and continuous improvement.

• Define positioning, differentiation, brand and e-reputation strategy aligned with business objectives
• Drive multi-channel acquisition and pipeline generation (SEO, Paid, Social, ABM)
• Align marketing, sales, and product to accelerate adoption, conversion to premium and retention
• Lead sales enablement, customer advocacy, and performance optimization to increase ROI
• Cultivate a culture of experimentation, learning, and shared success

Digital Innovation Consultant

April 2025 to Present

• Designed AI-powered marketing intelligence platform integrating brand, CRM, SEO, and analytics data
• Developed data-driven frameworks to optimize omnichannel customer engagement and performance

Head of Web & eCommerce Europe — PMI

June 2021 to March 2025

Led marketing transformation across 33 markets, turning business needs into scalable, high-performing solutions. Advised senior leaders on strategy, performance, and tech using AI, analytics, and automation.

• Management of international team of 10 experts supporting 33 markets (IQOS, VEEV & Zyn)
• Optimized digital performance by leveraging data, A/B tests and AI personalization: +20% online conversion and increased NPS across 55% of markets, generating several million euros in additional revenue
• Revitalized an underperforming market with €1.8M annual digital marketing budget by developing a targeted promotional plan and innovative UX/UI/CRO optimization: +55% customer acquisition and 80% user conversion
• Led 150+ product launches and 100 marketing campaigns by developing stakeholder collaborations and creating Standardized Processes (SOPs)
• Deployed the "Digital First DNA" initiative (AI Chat integration, FAQ/UX redesign, YouTube resources) which generated among others $0.5M in annual savings on a key market while stabilizing customer satisfaction
• Developed organic traffic by +45% through SEO audits and implementing solutions to resolve on-site technical issues, content gaps in the consumer journey, link building and outreach: keyword ranking improvements across 200+ target terms (branded & unbranded)
• Created an engaged Web & SEO community connecting markets and experts with 98% positive feedback from members, accelerating adoption of best practices
• Received recognition award for supporting critical cross-functional initiatives

Digital Lead Consultant — Merkle (Dentsu)

January 2020 to May 2021

Acted as embedded advisor for Philip Morris International, leading digital performance initiatives across SEO, content, and omnichannel journeys.

• Led a remote team of 3 experts, delivering programs across global/local markets.
• Drove +39% organic traffic & +107% revenue via SEO strategy (technical, content, backlinks, reputation).
• Optimized online-to-offline journeys, resolving content gaps across key customer touchpoints.
• Collaborated with UX, Analytics, Delivery, and Market teams to shape data-informed strategies.
• Contributed to +61-point NPS lift by aligning digital experience with brand expectations.

Business Angel & Board Member — Webmecanik (SaaS MarTech)

November 2015 to August 2020

Advised leadership at a CRM & Marketing Automation scale-up based on Mautic® open source, with a focus on product strategy, growth, and investor readiness.

• Supported go-to-market and product roadmap decisions, including CRM and automation features.
• Helped improve MRR, churn, CAC payback, and MQL→SQL conversion: reached breakeven in 3 years.
• Facilitated 2nd funding round by mobilizing investor base and advising on positioning.
• Ran analysis of external growth options and aligned board on long-term strategy.

Co-Owner & Director — Paprika (Creative and Digital agency)

December 2007 to July 2017

Scaled a 16-person agency delivering omnichannel strategies and digital transformation for B2B and B2C clients.

• Defined strategic roadmap and led P&L management: +100% revenue, +160% margin growth.
• Grew key accounts portfolio by +200% via client retention and consultative sales.
• Delivered digital campaigns with ROAS/CPA optimization, SEO, content, A/B testing, and CRM automation.
• Led agency transformation: ERP, IT, team training: +200% productivity.
• Managed cross-functional teams, production planning, and stakeholder coordination